THE ART OF INDIVIDUALITY
Driven by
desire.
Extraordinary begins with an idea. Make it yours.
MAKE MY CARDiscover our worldsFERRARI 296 GTB · DESIGN INSPIRATION
THE ART OF INDIVIDUALITY
Extraordinary begins with an idea. Make it yours.
MAKE MY CARDiscover our worldsFERRARI 296 GTB · DESIGN INSPIRATION
JOY Automart · Automotive platform
JOY VELLOX is JOY Automart's bespoke vehicle engineering and personalisation line, covering concept-led vehicle transformation, forged wheels, exterior programmes, interior craft and related engineering.
Public VELLOX concepts establish design direction. They are not a guaranteed final specification, and they are not an offer.
Vehicle compatibility, structural and safety consequences, regulatory suitability, pricing and delivery timing are confirmed through the relevant VELLOX project process with the commissioning client.
A commission starts from the owner's intent rather than from a menu: what the vehicle is for, where it will be driven, and what the owner wants it to feel like. Design direction follows that brief.
Engineering review, compatibility assessment, partner selection and verification then run before anything is committed. Where a direction cannot be delivered safely or legally on a given vehicle, that is said plainly rather than engineered around.
Published directions include performance and ultra-luxury SUV programmes, grand touring, protected vehicles, the Built Rims forged-wheel series, carbon objects and the private configuration studio.
Each programme is delivered as a commission. Scope, engineering partners and verification steps are agreed per project rather than sold from a fixed catalogue.